Tell me what you think, or actually don’t (no do) but I think the Motorola Google phone from Verizon that’s coming out has misguided advertising. You’ve probably seen the print ads or this 15-sec spot for Internet TV.
Black text on white spoofs the “iBlank” Apple grammar with “iDon’t”. See, Verizon, Google and Motorola subtly turn a vowel against Apple. So very clever, you Verizon, Google, Motorola you. One slogan says “IDon’t Personalize” (even though the iPhone does, via software). The problem with the campaign is that it is wee bit nerdy. Not enough heart; too much head. Megapixels, we got more! One of the slides reads “iDon’t allow Open Development”. Whoa, low blow. But how many people are really going to know what that means? Is 85,000 something apps on iTunes really closed? So they must have figured let’s go appeal to the 20 IT guys who get stoked about Open Development.
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